Welcome to Amal Hantash Fitness!
We aim to offer our customers a variety of the latest sporting goods. We’ve come a long way, so we know exactly which direction to take when supplying you with high quality yet budget friendly products. We offer all of this while providing excellent customer service and friendly support.
We always keep an eye on the latest trends in sporting goods and put our customers’ wishes first. That is why we have satisfied customers all over the world, and are thrilled to be a part of the sporting goods industry.
The interests of our customers are always the top priority for us, so we hope you will enjoy our products as much as we enjoy making them available to you.
The Amal Hantash Story
Before Amal set up the business in 2017 it is fair to say that the entrepreneurial fire was already burning in her belly.
As a young teenager she set up a website that sold cosmetics. A keen gym-goer, she then partnered with MP and launched three fitness and nutritional programs, one of which earned her around $8,000.
The idea for Amal Hantash Fitness followed; an online retail business aimed at fitness fanatics that originally sold fitness programs.
"I was going to the gym and basically was interested in, and wanted to be involved in, the fitness industry," she says. "I wanted to combine that with making a transactional website."
When Amal found that the profit margins from selling the fitness programs were limited, she dived into another area - clothing.
"I remember creating a contest and offered a collection of training and nutritional programs as free prizes to the purchasers. A lot of people showed interest but they were suggesting to me to add more items than just programs. So I said, 'let's answer my fans request.'"
Enlisting the help of surveying her fans to understand thoroughly their specific needs, and her expertise in programming, Amal designed and developed the site and started to order gym vests, t-shirts and pants from factories.
"My dad had Brown Shoes stores in the middle east, so he taught me how to run a business," she says. "I remember thinking I had orders to fulfill from day one I launched, organically, and it was so much fun doing it."
Amal admits that after Amal Hantash Fitness first moved into clothing there was no immediate grand plan regarding growing the business. "It was more a case of 'I really want to fulfill my fans request to add variety of fitness related products,' so I made it," she says.
And so the company started to offer body builder tracksuits and yoga sets that matched tops and bottoms in a stylish and trendy way, because most on the market offer tops and bottoms separately.
Amal adds that she would also guess on how much to price items. "It was literally a case of what would we want to pay for something," she says.
"There was no considered approach. we were like, 'we would pay $100.'"
After two years, Amal Hantash Fitness now has more than 40 premium brand that cater to all your sport needs under one roof. From undershirts to machines , from shoes to tracksuits, you name it and we have it!
So how has the firm been able to grow so quickly? In short, it has been a very savvy user of social media.
More specifically Amal Hantash Fitness decided it would send free clothing to key "influencers".
The hope was that such stars would talk positively about the products to their followers on YouTube and Instagram.
The idea worked better than Amal Hantash Fitness could have dreamed, and sales soon skyrocketed.
At the same time it worked hard to ensure its own social media accounts were as interesting and visual as possible. Today it has three thousands followers on Instagram and seven thousands on Facebook.
Another key factor in the continuing success of Amal Hantash Fitness is partnering with a more experienced pair of hands to help Amal run the business.
"The influencers give shoppers a reason to buy into Amal Hantash Fitness over other brands, because they feel a personal connection," Amal says.
She adds that because Amal Hantash Fitness is an online-only and direct-to-consumer brand, it is "able to remain nimble, react quickly to market changes, and isn't weighed down by expensive store costs".
As for the future, the plan is to scale up Amal Hantash Fitness overseas sales. Already 99% of its sales come from the US, and it aims to target other international country-specific clients by 2020, up from 1% at present.
The Go-Give Spirit
At the core of who we are, it is a willingness to help one another that drives us to enrich the lives of children around the world.
Through UNICEF Canada, our values are matched by our actions: supporting an organization that helps children survive. That defends their rights. That keeps them protected, healthy and educated. That gives them a fair chance to fulfill their potential.
Amal Hantash Fitness, now, donates %2 of the company yearly profits to UNICEF.